Logo Registration in Bangalore
A logo can form an important part of a cohesive overall marketing strategy. A logo can help a business maximize market exposure using all the avenues available to help promote business through directories, magazines, advertising on paper and screen. This is even more important in restricted, competitive and costly advertising space. A logo can be advantageous in the following ways:
Strengthen Image
To compete in today’s crowed marketplace your business needs to stand out and be recognized. An effective logo acts as the cornerstone of a professional corporate identity giving every aspect of your communications a strong consistent look and feel.
Increase Awareness
Your customers need to know you exist and what you do. They are constantly bombarded with images, logos and offers from competitors. A logo can help you project an image of professionalism and competence to gain greater brand recognition.
Your customers need to believe in your credibility and feel confident in your ability to deliver. A logo helps in projecting an image of the company that appeals to them directly.
Today, a company logo isn’t just for livery or letterheads, has to compete with whole host of other logos all fighting for customers’ attention across different media. If your logo doesn’t stand out, your sales and marketing messages won’t even get considered and business will not grow.
A CHECKLIST FORCHOOSING AN IDEAL LOGO
· Get opinions from people in the target market instead of merely relying on own intuition and taste
· Does it communicate in black and white as well as in color?
· Does it resize well? Try enlarging it and reducing it to determine its readability at different sizes.
· If the logo users words or letters, are they recognizable?
· Is the design consistent with the personality and tone you wish to convey about your business?
· Is it distinctive? A logo that looks like someone else’s isn’t worth investing.
· Do people in your company like it enough to use it enthusiastically? If not, design another logo.
